Being a social media champion was not just about a few posts here and there; it was a journey. A new perspective to understanding what AABB meant to each one of us and what it offered. Working with AABB staff was one thing; appreciating their hard work and getting a peek at what is ahead was another! A very pleasant part of the journey was making completely new friends from different backgrounds. It was not just me hanging out with another friend from residency anymore; it introduced me to new people with unparalleled experiences. Our social media group of 8-10 people had immunohematology experts, physicians practicing at private and academic institutions, and fellow AABB members from far-away countries. A sprinkle of every kind to reflect the true AABB community. Celebrating how far we had come felt like true success.